There are patterns everywhere. We just need to find them.

Organizations are constantly making decisions.  Decisions about marketing, decisions about strategy, decisions about business development, and decisions about best practice. Instinct can be good. But why rely solely on educated guesses when there is data? 

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Successful organizations constantly evolve and learn. They question their practices and aren't afraid to change them. Informing your decision making with data can reduce unconscious biases, expose blind spots, and provide fresh strategies for achieving your organization's goals.