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Our Story

Dr. Susan Shapcott

Dr. Susan Shapcott has worked in the golf industry for over 20 years. After playing golf professionally in Europe and Asia, she trained as a PGA GB&I instructor. Sue was recruited by Hank Haney in 2000, and moved to the United States.


Throughout her golf career, Sue has listened as the golf industry talked about growing the game. To understand how to do that more efficiently, Sue studied at the University of Bath (England) and earned a PhD in educational psychology. Her studies laid the groundwork to understanding empirically, the strategies that can be used in the golf industry to make the game more inclusive. 


Sue is motivated to combine her knowledge of the golf industry and research to help organizations increase diversity, equity, and inclusion (DEI) within their leadership, workforce, or participants. 


By strategically planning to increase diversity, equity, and inclusion (DEI) within an organization, it IS possible to create an environment where people from all racial and ethnic groups regardless of physical or mental ability, background,  age, culture, gender identity, or sexual orientation, are made to feel welcome.